A Swedish Touch on Rue de Rivoli.

Rue de Rivoli (1er) is hardly short of famous names but there is an unmistakably Swedish presence in the middle of it. IKEA opened its Paris Rivoli store in 2021, at 144 Rue de Rivoli, directly opposite the reopened Le Samaritaine. It was IKEA's second Paris city-centre store, following its 2019 opening at La Madeleine.

The location makes for an interesting contrast: traditional Parisian façades, ornate street lamps and the long perspective of Rue de Rivoli, with the bright yellow-and-blue IKEA sign adding a distinctly Scandinavian note.

A little bit of Sweden in the heart of Paris and on one of the city's most historic streets.

“The streets of Paris are best explored without hurry — they reveal themselves only to the unhurried.”

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Part of the “Streets of Paris” Series

Each Saturday, we wander through the streets of Paris — tracing light, texture, and the quiet poetry of daily life.

Browse the full series

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